National Geographic Wild
'Secrets of the Wild'
Strategy:
To demonstrate how up close and personal National Geographic's 'Secrets of the Wild' technology gets without disrupting animal behavior.
Step 1:
Instagram accounts are made for each animal.
Step 2:
Print and outdoor media will show personal statements from animals, also linking to their instagram account.
Step 3:
A public stunt where a farmers' market takeover will encourage users to pick their food with a drone,
Because eagles don't pay for their food, any food the user grabs with the drone is free of charge.
Place:
New York Union Square farmers' market
