Luis Gonzalez. Art Director.

Enterprise (Outdoor Campaign)

 

Objective:

 

Enterprise is a car rental service that provides rentals to locals that have had their cars with mechanical issues or involved in traffic collisions.

 

Idea:

 

Personifi-car-tion

 

Concept:

 

Present scenarios of cars breaking down with one word headlines describing not only what has happened to the car, but also describing how the owner feels.

 

Camden Layell CW

Luis Gonzalez AD