Concepting with convicts

Concepting with Convicts (Online)

Great ideas can come from anywhere. We're using the prison pen pal system to prove it.

(We gave prisoners open briefs to provide ideas and copy for anything they wished, the results were astounding.)

Recognition:

ABC News (4 Inspiring Ad Campaigns Worth Watching)

Fast Company (Most Creative People)

SF Egotist

NY Egotist

AdWeek

PSFK

Vice

Media Bistro

Design Taxi

Ben Pfutzenreuter CW

Luis Gonzalez AD

Pat Davis CW

Marcus Lof AD

Brief: Make Cadillac even cooler. Roles: Convict served as copywriter. We provided art direction. Notes: Inmate is not serving time for larceny.	Brief: Pens are forever. Unless they erase. Roles: Convict served as art director. We provided copy. Notes: The inmate was not able to send his original artwork because convicts don’t have access to the scanner in the administrative area.
Brief: Help Amnesty International speak truth. Roles: Convict served as copywriter. We provided art direction. Notes: The inmate was concerned that criticizing law enforcement would garner him unwanted attention from corrections officers while serving his sentence.	Brief: Sell tattoo removal to ex-cons. Roles: Convict served as copywriter. We provided art direction. Notes: The writer has administered a tattoo before.