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Ben & Jerry's: Signs of Change. (Interactive)
Objective:
to act as a catalyst to create lasting, city-wide behavior change on one of the following areas: health and wellbeing, reducing environmental impact or enhancing livelihoods. Bring reform to New York farmworkers.
Note: Submission for D&AD 2014 Unilever Ben & Jerry's.
Gustavo Zotini CW
Luis Gonzalez AD
Step 1:
Through Change.org Ben & Jerry's will petition to bring change to New York farmworkers.
Step 2:
When customers pay with a debit/credit card, they're encouraged to have their signature sent directly to Change.org
Step 3:
A dull white product packaging with no farm visuals will bring awareness to the problem. The profits will be put towards the reform.
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